ʻO ka piʻi wikiwiki o nā mea inu kī hou

ʻO ka piʻi wikiwiki o nā mea inu kī hou: 300,000 mau kīʻaha i kūʻai ʻia i ka lā hoʻokahi, a ʻoi aku ka nui o ka mākeke ma mua o 100 biliona.

I ka wā o ka Spring Festival of the Year of the Rabbit, ua lilo ia i mea koho hou no ka hui hou ʻana me nā ʻohana a kauoha i nā mea inu kī e lawe aku, a i kīʻaha kīʻaha ahiahi me nā hoaaloha lōʻihi i nalowale.Kūʻai ʻia nā kīʻaha 300,000 i ka lā hoʻokahi, a he mea kupanaha nā laina lōʻihi e kūʻai aku ai, e lilo ana i mea maʻamau no kekahi poʻe ʻōpio.

Ma hope o ka kaulana ʻo ke ʻano a me nā lepili pilikanaka e mālama i nā mea kūʻai aku ʻōpio, a me ka hoʻomau mau ʻana a me ka hoʻololi kikohoʻe e hoʻololi i nā pono o ka mākeke.

I ka wā hoʻomaha Spring Festival i kēia makahiki, ua loaʻa i kahi hale kūʻai kī hou ma Shenzhen ma mua o 10,000 mau malihini kipa i kēlā me kēia lā;ua pahū ka papahana mini Spring Festival, a ua hoʻonui ʻia ke kūʻai ʻana ma kekahi mau hale kūʻai e 5 a 6 mau manawa;i hui pū ʻia me nā pāʻani kaulana, kūʻai ʻia nā mea inu ma kahi o 300,000 i ka lā mua.miliona kīʻaha.

Wahi a Sun Gonghe, ka luna nui o ka New Tea Drinks Committee o ka China Chain Store and Franchise Association, ʻelua mau wehewehe ʻana o nā inu kī hou ma ke ʻano ākea a me ka ʻano haiki.Ma ka manaʻo ākea, pili ia i ka huaʻōlelo maʻamau no nā ʻano mea inu āpau i hana ʻia a kūʻai ʻia ma ka pūnaewele ma nā hale kūʻai mea inu kūikawā;Hoʻokahi a ʻoi aku paha nā ʻano mea maka e hana ʻia i loko o ka wai a i ʻole nā ​​hui paʻa ma ka pūnaewele.

Kiʻi kiʻekiʻe e like me Dahongpao, Fenghuang Dancong, a me Gaoshan Yunwu;nā huaʻai hou e like me ka mango, ka peach, ka hua waina, ka guava, ka lemona ʻala, a me ka tangerine;ʻO nā mea inu kī hou me nā mea pono maoli e mālama i nā pono o ka hanauna ʻōpio o nā mea kūʻai aku i ka ʻimi ʻana i ka maikaʻi a me ke ʻano pilikino.

ʻO ka "2022 New Tea Drinks Research Report" i hoʻokuʻu ʻia nei e ke Kōmike inu kī hou o ka China Chain Store a me Franchise Association e hōʻike ana ua piʻi ka nui o ka mākeke o nā mea inu kī hou o koʻu ʻāina mai 42.2 biliona i 2017 a i 100.3 biliona i 2021.

I ka makahiki 2022, ua manaʻo ʻia e piʻi ka nui o nā mea inu kī hou i 104 biliona yuan, a ʻo ka huina o nā hale kūʻai inu kī hou ma kahi o 486,000.I ka makahiki 2023, manaʻo ʻia ka nui o ka mākeke e hiki i 145 biliona yuan.

Wahi a ka "2022 Tea Beverage Development Report" i hoʻokuʻu mua ʻia e Meituan Food a me Kamen, Guangzhou, Shenzhen, Shanghai, Chengdu, Chongqing, Foshan, Nanning a me nā kūlanakauhale ʻē aʻe i waena o nā mea maikaʻi loa e pili ana i nā hale kūʻai kī a me nā kauoha.

Hōʻike ka hōʻike o ka China Chain Store and Franchise Association i ka mana kūʻai kiʻekiʻe o ka poʻe kūʻai aku a me ka noi ʻana o nā mea kūʻai aku no nā hōʻailona a me ka maikaʻi he mea nui i ka hoʻomohala ʻana i nā mea inu kī hou.

"Ua hoʻomākaukau ʻia ka nui o nā waiu waiu i kaulana i ka wā ma mua e ka brewing kī pauka, creamer, a me ka syrup. Me ka hoʻomaikaʻi ʻana i nā kūlana ola, ke hoʻomau nei ka makemake o nā mea kūʻai aku no ka palekana a me ka maikaʻi o ka meaʻai, a ua lilo ia i wahi hoʻololi koʻikoʻi i ka hoʻomohala ʻana. inu kī."Ua ʻōlelo ʻo Wang Jingyuan, ka mea nāna i hoʻokumu i ka brand LINLEE, ka mea loea i ke kī lemon hou.

"Ma mua, ʻaneʻane ʻaʻohe mākeke kī no ka poʻe ʻōpio me ka hiki ke ʻai ikaika a me ka ʻimi ʻana i nā mea hou a me nā ʻokoʻa," wahi a Zhang Yufeng, ka luna hoʻomalu pili lehulehu o Naixue.

Ua ʻōlelo ka poʻe loiloi iiMedia Consulting i ka hoʻohālikelike ʻia me ka waiu waiu kuʻuna a me nā mea inu ʻē aʻe, ua hoʻonui ʻia nā mea inu kī hou wela i ke koho ʻana i nā mea maka, ke kaʻina hana, ke ʻano hōʻikeʻike, a me ka hana ʻana o ka brand i nā makahiki i hala. nā ʻōpio i kēia lā.Hoʻopiʻi a me ka ʻono aesthetic.

No ka laʻana, i mea e hoʻololi ai i ke ʻano o kēia manawa o ka poʻe kūʻai aku e ʻimi nei i ka meaʻai kūlohelohe a olakino, nui nā mea inu kī hou i hoʻolauna i nā mea e like me nā mea ʻono maoli;hoʻokūpaʻa ʻelua i ke ʻano hoʻomākeʻaka a me ka poetic ʻōpio.

"Ma ke ʻano he ʻai māmā, hoʻomāʻona ka inu kī hou i ka ʻimi ʻana o ka poʻe ʻōpio i ka hoʻomaha, ka leʻaleʻa, ka launa pū ʻana a me nā koi ʻē aʻe i ke ola o kēlā me kēia lā, a ua ulu aʻe i mea lawe i ke ʻano o ka nohona hou."Ua ʻōlelo ka mea pili i ka HEYTEA.

Kōkua pū ka ʻenehana kikohoʻe pūnaewele i ka ulu wikiwiki ʻana o nā ʻoihana inu kī hou.Wahi a ka nānā ʻana e ka poʻe i loko o ka ʻoihana, ʻo ka uku pūnaewele a me ka hoʻokele ʻikepili nui e hana maʻalahi a wikiwiki hoʻi ke kauoha ʻana i ka pūnaewele, e hana pololei a paʻa i ke kūʻai aku.

Ua hoʻoikaika pū nā mea inu kī hou i ka hanauna ʻōpio o nā mea kūʻai aku e ʻike i ka moʻomeheu kī kuʻuna.I ka manaʻo o Sun Gonghe, ʻo ka poʻe ʻōpio makemake nui i ka ʻai ʻana i nā mea inu kī hou, ua hoʻoili ʻole lākou i ka moʻomeheu kī Kina i ke ʻano hou.

ʻO ka moʻomeheu "national trend" i kaulana i nā makahiki i hala iho nei e hui pū ana me nā mea inu kī hou e hana ai i nā huna ahi hou.ʻO ka hui pū ʻana me nā IP kaulana, nā pop-ups waho, ka hana ʻana i nā peripherals huahana a me nā ʻano ʻōpio ʻē aʻe o ka pāʻani ʻana, ʻoiai e hoʻoikaika ana i ke ʻano o ka brand, hiki nō hoʻi i nā lama kī ke hoʻomau i ka haki ʻana i ka pōʻai, e hoʻonui ai i ka manaʻo o nā mea kūʻai aku o ka hou a me ka ʻike.